Latina Powerhouse 2020
Latina Powerhouse Top 100 is an annual initiative celebrating the most influential, empowering, and inspiring Latinas.
This list includes women with outstanding professional achievements and impactful stories. Their talents and efforts are essential to the our Latinx journeys. Together, we take pride in their accomplishments and inspiration. HOLA! USA thanks them for their continued contributions to our culture and community.

Powerhouse Honorable Mention (in memory)
Luchita Hurtado
See Story
Entertainers
The best of the best in 2020. People are drawn to their work’s vibe and energy.
Influencers
Through social they show us how they live their lives inside and out.
Fashionistas
Passionate women contributing to the growing power of Latinx fashion.
Beauty Icons
The human connection to beauty is key in our lives, get a closer look at these accomplished Latinas.
Athletes
Women can play sports and be just the best at it. Right, Diana?
Artists / Authors
These great and creative minds represent our Latin culture with pride and joy.
Biz/Tech Innovators
These women are here to stay by leading the way in diversity and innovation.
Leaders
In 2020, they have showed us the importance of ideals, conviction and action.