The Carnival of Happiness
Spotify took over The Greenpoint Backlot in Brooklyn, NY, to celebrate the Jonas Brothers on June 7. The brand created "The Carnival of Happiness" in honor of the band's highly-anticipated reunion album, inspired by their playful aesthetic. The Jo Bros' family, friends, and 300 of their top listening fans on Spotify were invited to enjoy the fanfare, which was riddled with easter eggs from their classic music videos, like a photo op in a bathtub a la the Sucker video.