Prepare to thread your way through the text-based social media landscape with Instagram’s latest offering, Threads! This clever app, released ahead of schedule, has already taken the world by storm, captivating users in over 100 countries.

With seamless integration into Instagram accounts, Threads has the potential to attract its massive user base of over two billion monthly active users. Within a mere seven hours of its launch, the app amassed millions of sign-ups, including notable celebrities like Jennifer Lopez, Kim Kardashian, Shakira, Tom Brady, and many more.

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Meta CEO Mark Zuckerberg expressed his hopes for the Threads community to grow to over one billion members. In a surprising twist, Zuckerberg even took to Twitter, a platform he rarely frequents, to share a Spider-Man meme, playfully acknowledging Threads‘ similarities with Twitter.

The competition is heating up!

As you dive into Threads, you’ll discover a scrollable feed of short-form text, allowing posts with up to 500 characters. Users can also embrace their creativity with individual or carousel photos and videos, giving their threads a visual flair.

People can also engage with their audience through likes, comments, and reposts, but while Threads emulates some of Twitter’s features, the interface perfectly fuses the two platforms.

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Threads’ accessibility undoubtedly challenges Twitter’s microblogging dominance as the app migrates your Instagram account’s username and followers—hello, interconnectedness! In addition, verified Instagram users will retain their coveted checkmarks.

Meta says Threads ensures a safe and controlled environment as it implements Instagram’s community guidelines. Future updates for Threads include direct messaging, trending topics, and an “improved” search function.