Permanently in 2009, when Nike promoted me to be the head of Marketing for the West Coast. I came from Guadalajara Mexico and my previous role was the Head of Marketing for my country for Nike.

We met right after I finished my studies, when I started my career at Heineken in Mexico, where he also worked. We’ve been together twenty years! And seventeen married.

Yes, he has his own Tequila company. We try to share just small things that are important, and things in which we can help each other. We don’t share everyday stuff. We focus on the kids and our family.

We are similar in that we don’t take no for an answer. We are very competitive and we always put our kids first! We are very different in that I love details. I am obsessed with details at the house, for the kids, etc. and he doesn’t care about those things, but he enjoys my attention to detail

We are a team. We know that we can’t do everything. But we try to balance our time as a family and respect each other’s time, personally and professionally.

My children are Santiago, 15 Matias, 13 and Pablo 10.

Ay, ay, ay! Oh well. I am used to it. But I guess they are not used to me. I ask them so many times each day to get their rooms clean, pick up their clothes, look nice, take care of themselves and always be gentlemen. I’m still working on that everyday.

Many things! Appreciate small things, be more spontaneous, pay attention to what is important to them and they will do the same with you. Enjoy every moment.

Be kind to each other. Be a good person in general with high moral values so that they can grow up to be good men in society. Believe in God and He will help in the best and toughest moments.

Everything. Really it is my biggest accomplishment and I’m so proud of my boys! We are very tight.

The biggest gift is them. There is always a discovery or something new with them. They grow so fast. The most difficult one is always time, spending enough time with them. Time flies and I dont want to ever regret not spending quality and important time with them, in their happiest and most difficult times.

Balance is always difficult, but you have to create a routine and be disciplined to be able to do everything, but watch out! You have to start with yourself. Taking care of yourself is the first thing you need to do to be able to take care of your loved ones and do your job at the highest level.

Never. I was stressed to create a “system” that would work around my children. We have no family around to help us. They live far from us, so we have had to solve things on our own. Although yes: I know that in important moments, our families are always close.

Tough question! I have always dreamed big and I still do. And I don’t ever deny or forget where I come from.

I studied communications and I always loved advertising and marketing. I started my career in both areas and destiny took me to go deep in marketing. I remember my first mentor at Nike told me you will have a great future/career here in marketing, during my first year there.

Building things from scratch, products, ideas, marketing plans. Then launching it to our audience and having great results!

Show up everyday like it is your first day at work. Don’t take anything for granted. Learn everyday but teach what you know to others. Grow together and, during these times, be resilient!

I’m the SVP, GM + CMO of Energy Drinks. We develop products and create marketing campaigns for TV and social media. We drive the strategy in order to launch the products for retail and e-commerce, make sure we satisfy demand, and exceed consumer expectations.

Yes, several times, even though today is easier. But as you continue to rise to the top, it again gets complicated because there are only a few spots available and not only am I a woman, but I am Latina. You have to be better prepared, have more conviction and a firm voice.

Thank you! And yes. A couple of times. When I was younger. I remember one time, I was already the head of marketing in Mexico, was just promoted and I showed up to an event and some people thought I was a model that showed up there to greet people.

I think the beauty of being Latina is that we are charismatic. I do believe that all of us have that gift. Use it! And we have the drive (our hearts and minds together) that could be the best weapon. But you have to work hard for it and be consistent. Don’t give up because of obstacles or lack of belief from others. Always be self confident. You have the world in front of you. Conquer it your way!

I am looking for candidates who are passionate about what they do, who are specialized in their field and who really love what they do. It’s easy to say, but there aren’t many like that. In addition, I seek to complement talent with the rest of my team, so we all learn and add together... And I want to thank ¡HOLA! for sharing my story. I would love to inspire all those women out there reading this article to pursue their personal and professional dreams, whatever they may be. If you unite mind and intention, you can achieve it!