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Kylie Jenner just sold half of her beauty empire to this company

Kylie Jenner sells a majority stake of Kylie Cosmetics and Kylie Skin to American multinational beauty company for $600 million dollars.

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Kylie Jenner just sold half of her beauty empire to this company

Kylie Jenner sells a majority stake of Kylie Cosmetics and Kylie Skin to American multinational beauty company for $600 million dollars.

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Beautyblender Founder shows how to use new brushes and foundation

Watch Puerto Rican Founder of Beautyblender Rea Ann Silva dish on the latest brushes and products.

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Day of The Dead Sugar Skull Makeup Tutorial

HOLA! partners with Glamsquad to create an authentic Mexican Day of the Dead Sugar skull face.

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Smashbox - Amanda Diaz

Smashbox - Amanda Diaz

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HOLA! Beauty Unboxing

Calling all makeup junkies! Who’s ready for a HUGE unboxing moment? Welcome to our first episode of HOLA! USA: Beauty Unboxing! We’ll be swatching, sharing cele ...

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Ulta Beauty 21 Days of Beauty Event

Ulta Beauty's 21 Days of Beauty Event has never sounded better. Check out the go-to stores' best prices on your favorite brands.

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Most Diverse Beauty Awards 2018: Doralys Britto

Beauty vlogger Doralys Britto teamed up with HOLA! USA to reveal her favorite Diverse Beauty winners in our Best in Beauty Awards 2018.

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Makeup trends inspired by Latina designers

Get inspired by the 'Faces of Fall,' makeup trends started by latina designers. From Retro Glam to dramatic eye looks, we've got the 411!

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Fall back in love with your skincare routine

Get ready to fall back in love with your skincare routine for the cooler weather ahead.

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Watch celebrity MUA Luis Casco teach us how to create a gorgeous day t ...

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Meet the storytellers

These inspiring Latina executives from The Estée Lauder Companies are helping lead the narrative for some of the most beloved prestige beauty brands in the worl ...