Latina Powerhouse Beauty Icons

Latina Powerhouse is an annual initiative celebrating the most influential, empowering, and inspiring Latinas. This list includes women with outstanding professional achievements and impactful stories. Their talents and efforts are essential to the our Latinx journeys.

Below are the profiles of our 2020 Latina Powerhouse Beauty Icons featuring the best Latina Models, Beauty Entrepreneurs and more.

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LATINA POWERHOUSE

Jessica Alba

Her business venture includes a collection of household goods, diapers, and body care products.

By Shirley Gomez

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LATINA POWERHOUSE

Kay-Lani Martinez

She gained popularity from her makeup tutorials online.

By HOLA! USA

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LATINA POWERHOUSE

Jennifer Yepez

Yepez’s work ethic and talent opened doors for her.

By HOLA! USA

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LATINA POWERHOUSE

Jesaaelys Marie Ayala González

She’s the face of ColourPop Cosmetics

By HOLA! USA

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LATINA POWERHOUSE

Joanna Vargas

For Vargas, beauty isn’t something that defines a person, beauty is simply a routine.

By HOLA! USA

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LATINA POWERHOUSE

Monica Veloz

Veloz is an Afro-Latina who loves being herself

By HOLA! USA

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LATINA POWERHOUSE

Alejandra Espinoza

She’s an iconic model and host.

By HOLA! USA

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LATINA POWERHOUSE

Carolina Contreras

She created a community to empower and inspire women.

By HOLA! USA

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LATINA POWERHOUSE

Rea Ann Silva

Silva invented the popular sponge that makeup lovers are obsessed with.

By HOLA! USA