Gianluca Vacchi – the Italian millionaire whose riveting dance videos with his glamorous bikini-clad wife went viral – rang in his birthday with the same fun-loving extravagance that has made him an Instagram star. The silver-haired businessman threw not a whole series of celebrations based from his impressive mansion on the isle of Sardinia.

Gianluca celebrated his birthday with a series of lavish parties Photo: Instagram/@gianlucavacchi

The dashing 40-something (or 50-something, depending on the source!) was the perfect host as he opened the doors to H20, his luxurious Porto Cervo home. The festivities began with a dinner for close friends, and his wife Giorgia Gabriele surprised him with a gift: a bright yellow vintage Vespa scooter, with upholstery in the colors of the Italian flag.

Everything you need to know about Gianluca Vacchi

The next morning the party was sea bound for a glamorous sun drenched outing on the Med. The birthday boy stocked his boat with bottles of Ruinart Blanc de Blancs champagne, and enlisted a chef from one of the best Japanese restaurants in Sardinia to prepare sushi for the guests.

A quick summary of my Bday party.. @jogiorgiajo #gvlifestyle

A video posted by Gianluca Vacchi (@gianlucavacchi) on

At nightfall, it was time to head back to the mansion for a monochrome themed party – highlights of which Gianluca shared on Instagram – with live music, cocktails, the release of white balloons and plenty of dancing... where of course, the guest of honor and his love Giorgia had a chance to show off their skills.

Gianluca celebrated with his wife Gloria Photo: Instagram/@gianlucavacchi

It's not unusual for Gianluca to share his lavish lifestyle with his nearest and dearest. "When I was young I wanted to succeed in the business world in order to get rich," he once told Italian newspaper Corriere della Sera. "But wealth to me is not to accumulate – it is something to enjoy and share with friends."

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