Ration books were issued during the Second World War to ensure that food items were evenly distributed. Once you'd used up your weekly allowance for a certain item, you had to wait until the following week to get some more. In theory at least, money made no difference. Everyone had the right to the same amount. This concept continues to affect us long after the end of rationing. We tend to think that there's only a limited supply of the things we like. You're entitled to indulge in a pleasure today.
12 Nov 1980