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Expert tricks to finding the right foundation shade
It’s time to match your complexion perfectly
When it comes to finding the perfect foundation, sometimes Latinas face a major dilemma when choosing their makeup. With over 50 different shades to pick from at times, searching for the perfect shade match can be an overwhelming experience. Thankfully, we’ve created a foundation match cheat sheet to ensure a seamless shopping experience. From understanding your skin type to preferred coverage, keep reading for some major pro-tips on figuring out a flawless finish foundation match and see why Estée Lauder’s Double Wear Stay-in-Place foundation has it all..
Skin Type
With thousands of makeup foundations on the market, focusing on skincare concerns will help center your choices. Now more than ever, foundations are made with ingredients that provide skincare benefits. Therefore, if your skin is oily, opting for an oil-free foundation is ideal or assuming waterproof is a dealbreaker -- this will narrow down your picks. If these two are essential, try Estée Lauder Double Wear Stay-in-place Foundation, $43, its oil-controlling and provides 24-hour wear with a natural, matte finish.
Understanding Undertones
Did you know your undertone is the underlying shade of your skin? When looking at your skin, chances are you might see hints of pink, peach or yellow tones. That’s where the expression ‘You have yellow undertones,’ comes from. There are three undertones - cool, warm and neutral. Jewelry is a great indicator when it comes to determining our undertones. Do silver hoop earrings look glamorous against your skin, or do you look more fab in gold? Cool toned ladies look best in silver, while warm women favor gold.
Coverage Choice
It’s important to understand your preferred foundation coverage. Ask yourself the following: how much product you’ll be using on the daily. Do you prefer to be in full glam ready to hit the red carpet any given moment, or do you let your freckles show off with a touch of foundation here and there? This will help narrow down your choices and speak to your personal lifestyle.
Application Advice
Once you’ve narrowed down your shade range choices, it’s time to swatch and play. The key is to apply the different shades amongst one another to compare and contrast the different colors. Though sometimes you may use your hand, the sweet spot for foundation testing is the jawbone. Try to test three different shades at a time and you’ll be on your way to the perfect shade just for you.
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