During the first episode of the Netflix series, Madam C.J. Walker quickly understood how confident the hair growth oil made her feel. While getting her hair done by her key antagonists, played by Carmen Ejogo, Madam C.J. inquiries on a partnership. African-American women during this time were longing for products which nourished their textures and supported their natural beauty. This purpose drove her powerful entrepreneurial spirit to make a name for herself.