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Happy 2020, beauty lovers! Chances are you’ve made new declarations, beauty goals and plans for the upcoming months ahead. For this new year, we encourage you to check your makeup bag for those dried out lipsticks and mascaras, toss those expired moisturizers in the medicine cabinet and simply embrace an array of innovative buys on the market. This year, brands are taking their ingredients, benefits, and pigments to the next level. Whether you’re a skincare expert or always interested in the newest luxury items, we’ve rounded up the best beauty buys worth every penny in January. Click ahead to find the most cutting-edge anti-aging serums, nourishing hair mask, and more.