Latina-owned beauty brands to gift your mama this year

It’s Mother’s Day season, which means you’ll want to spoil your mom in an extra special way this year. Adding an element that reminds her of her Latina beauty is a sweet and perfect way to shower her with gifts. We’ve rounded up the best Latina-owned beauty brands to gift her this year. Get ready because your tias and abuelas will want to steal her beauty goodies! Keep scrolling to see all the Latinx beauty brands to support this Mother’s Day.

MORE: HOLA’s Editors Pick the Perfect Beauty Gifts for all Moms this Mother’s Day

Kat Von D Epic Makeup Obsession Bestseller Set, $49, katvondbeauty.com

Mexican-American tattoo artist and makeup mogul Kat Von D is the queen of high pigmented makeup. Gift your mom this online exclusive gift set that will make her feel and look fabulous. The makeup bundle includes her award-winning liner, mini-setting powder, a liquid lipstick, a cream lip and a vegan leather makeup bag.

Beautyblender GLOW ALL NIGHT, $35, beautyblender.com

Did you know a Latina was behind your favorite makeup sponge? That’s right, Rea Ann Silva started the cult-craze brand a few years back and the rest is history. Treat your mother to the trio pack this year, and watch her makeup flourish with each spray.

Alamar Cosmetics’ Reina Del Caribe Vol.1 Eyeshadow Palette, $28, alamarcosmetics.com

Take your mom on a beauty trip with this palette, chicas! Each highly pigmented eyeshadow in the set pays homage to Havana, Cuba—and we’re in love with each color. Whether she’s a makeup expert or prefers the "no makeup" look, this palette is a perfect gift for every occasion.

Luz & Glow Highlighter Duo, $21, vivecosmetics.com

Lights, camera, action! Your mama will be the star of the show with this highlight set. Founded by two Latinas, Vive Cosmetics creates an inclusive beauty experience for all and continues to celebrate all shades of Latinas. Surprise your mom this Mother’s Day with this simple yet sweet gift.

Mia De Mar Skin Care Essentials Set, $69, miadelmar.com

Abuela-approved skincare, anyone? Rooted in the Spanish word for "mine," Mia del Mar is the magic behind this Latina-owned beauty brand. The full set includes a face wash, glow cream, makeup primer and an eye mask.  

Reina Rebelde LA REINA BUNDLE X Viva Glam Kay, $75, reinarebelde.com

When Latinas support each other, beautiful collaborations such as this one happen. Mexican-American entrepreneur,  Regina Merson began the company because of her passion for makeup and pride for her cultural identity as a Latina. Known on social media for a killer eyeliner, which is included in the bundle, Regina joined forces with Natural Hair Blogger Kay-Lani to create this collection. Honor your mom this season with a makeup bundle of her dreams. **Exclusively sold online**

REDS THROUGHOUT THE DECADES BUNDLE, $95, besamecosmetics.com

If your mom never leaves the house without her red lip, this collection is just for her. The Argentinian brand was founded and created by artist, cosmetic historian and designer Gabriela Hernandez. After a life-long love affair with vintage beauty, she created the perfect fix for anyone in need of poppin' lips. This set includes different red lipsticks inspired by different decades. 

Rizos Curls Trio Travel Kit, $17, rizoscurls.com

Keep your mom’s rizos hydrated this upcoming summer season with this travel set. Whether she’s a natural hair beauty or she loves to keep her locks hydrated while on vacation or after a workout, this gift is a perfect way to show her you care. Keep your mama’s hair flourishing just like your love for her. 

Lunar Beauty Greek Goddess Color Palette,$48, lunarbeauty.com

Bring out the goddess in your mom with this Greek-inspired goddess palette. Created by YouTube star, Manny MUA, these pigments are long-lasting for an everyday casual look or a bold and brilliant eye. Gift this to your mama, and thank us later!

Joanna Vargas The Glow-Getters set, $467, shop.joannavargas.com

Is your mom skincare obsessed? Does she love to splurge when it comes to her vanity? Well, good news—Latina facialist Joanna Vargas has just the fix. She's responsible for that ~glow~ many A-listers have. Mandy Moore, Constance Wu, and Elisabeth Moss are just a few of her clients, so upgrade your mother’s skincare routine. Trust us, this set is worth every penny and because of #skingoals!

VERVAN Skin Care Kit, $22, amazon.com

Mexican businesswoman Adriana Ruano, who co-founded the company in 2015, set out to make high-quality products from alternative ingredients found in nature. Talk about epic! This skin care set is a 360-beauty experience at your fingertips.