Rihanna's Savage x Fenty Vol. 2

Rihanna keeps making money moves now that Savage x Fenty is worth $1 billion

Rihanna continues to position herself as an icon for success in the entertainment business, not only for her undeniable talent, but also for her creative direction and entrepreneurship.

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The acclaimed singer, fashion innovator and makeup mogul is getting ahead of the game, now that her lingerie brand Savage x Fenty is worth $1 billion.

With a series of investors interested in the money making business, the popular brand had a previous 200 percent growth, and is now seeing additional numbers with the latest funding of $115 million.

Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video - Show & BTS©GettyImages
Rihanna‘s Savage x Fenty Vol. 2

The expansion of the company includes the latest investor L Catterton, described as a private equity firm involved with LVMH or Louis Vuitton Moet Hennessy.

“Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem focusing on cosmetics, skincare, and lingerie.”

Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video Show & BTS©GettyImages

Rihanna launched her brand in 2018 and has seen success in different aspects of the fashion and beauty industry, launching a popular size-inclusive collection that evolved into the Amazon Original Savage X Fenty Show.

LVMH stated last week that they were putting the fashion line on hold just two years after their partnership was announced.

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