Cheetos is giving us a sneak peek at their upcoming Super Bowl commercial, which stars Ashton Kutcher . Released on Thursday, the teaser reveals that the brand has teamed up with the actor to steal the spotlight at Super Bowl LV...plus, there’s still more talent to be revealed.
The legendary snack brand reclaimed its Super Bowl icon status last year, and for 2021, it’s back with the launch of a campaign featuring some serious star power alongside a seriously delicious snack: newly released Cheetos Crunch Pop Mix.
The commercial will feature the dangerously cheesy snack mix: a blend of two fan favorites — traditional Cheetos Crunchy and the popular Cheetos Popcorn, which was first introduced during last year’s Super Bowl LIV.
Today, fans can get a preview of the Super Bowl ad in a teaser that features actor, venture capitalist and philanthropist Ashton Kutcher, who discovers some shocking evidence mysteriously tied to Cheetos Crunch Pop Mix.
So...what will Ashton do with this Cheetle-coated evidence? And what other celebrity star power will he bring into his dramatic — yet mischievous — story? Fans will have to wait until Super Bowl Sunday for the big reveal, but you can view this teaser today!
Combining two of the brand’s most beloved products--Cheetos Popcorn and traditional Cheetos Crunchy--Cheetos Crunch Pop Mix creates a new, one-of-a-kind Cheetle-infused snacking experience.
Cheetos Crunch Pop Mix also ties into recent food and snack mashup trends that emerged during 2020, including the infusion of snack mixes into mealtime occasions and Cheetos recipe searches skyrocketing 190%. This led to other innovations and campaigns such as Cheetos Mac ‘n Cheese, a Cheetos cookbook, and even a new PepsiCo Foods North America recipe hub, MoreSmilesWithEveryBite.com.
“Following the success of Cheetos’ big return to the Super Bowl last year with our biggest innovation in a decade in Cheetos Popcorn, we had to dial up both our product and Super Bowl campaigns this time around,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “I humbly believe we’ve accomplished that with new Cheetos Crunch Pop Mix, bringing fans their two most beloved flavors in Cheetos Popcorn with Cheetos Crunchy. And we’re bringing it to the biggest stage with the help of the multi-talented Ashton Kutcher, who we’re thrilled and honored to work with.”
Cheetos Crunch Pop Mix is available now!