Each lipstick in Olivier Rousteing's new L'Oréal Paris collection was inspired by and named after a different model. News broke in May that the Balmain designer was teaming up with L'Oréal and now the 12-piece collection is just weeks away from hitting shelves. Ahead of its release, Olivier opened up about the inspiration behind the collection's different shades, which includes a bright violet, a gold-flecked peach and a bright red.
VIEW GALLERY The Balmain x L'Oréal lipstick line will feature colors inspired by Olivier's favorite models Photo: Instagram/@olivier_rousteing
"Lara (Stone), with her incredible blonde hair and her attitude as well, has to have a red lip because she is the femme fatale," he explained to Vogue, adding that Dominican model Ysaunny Brito influenced the safari green shade. Olivier said, "She, to me, is my Amazon, the girl that's going to fight and (be) strong and powerful."
South Korean beauty Soo Joo Park was also one of the lipstick muses, with the 31-year-old fashion designer opting to honor her with a violet hue, while South Sudanese model Grace Bol was given a deep sapphire and Brazil's Luma Grothe a taupe shade. It was previously reported that the models had been signed to appear in the campaign for the cosmetics line, along with Doutzen Kroes, Alexina Graham, Maria Borges and Valentina Sampaio.
VIEW GALLERY The Balmain founder opened up about the inspiration behind his collection Photo: Getty Images
Olivier also shared photos of the lipstick packaging, which features gold hardware against solid block colored casing. When asked about the process of creating the lip colors, Olivier noted that it is not that different from his day job of designing clothes. He said, "To me, creating lipstick is like creating clothes," adding, "It can be an armor, it can be a communication tool, it can be an invitation. If Balmain is going to do lipstick, we have to make it the most exquisite possible."
L'Oreal Paris x Balmain Paris hits stores on September 20, 2017.