In December 2016, Coach announced that Selena Gomez would be fronting their new campaigns and creating limited edition handbags and accessories with them, and now they’re taking their partnership to the next level by designing her first ever lifestyle collection in collaboration with Stuart Vevers, the brand’s creative director.
Coach x Selena Gomez is set to launch this fall, and the Bad Liar singer won't be keeping the clothes to herself. “Getting to create my own collection with Stuart has been such a fun process," she told HOLA! USA in a statement. "I can’t wait for everyone to see what we have been working on over the past several months.”
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“I always look forward to designing with Selena because she has a strong point of view,” Stuart also shared with HOLA! USA. “We wanted to bring cool new ideas to the table, and I loved getting her take on clothes as much as accessories this time around.”
Last October, Coach released a 13-minute documentary giving an inside look at their relationship with Selena, and in it, she shared memories from her childhood that have made this partnership so special for her. “My earliest memory of Coach is with my cousin Priscilla. We didn’t come from a lot,” the Texas-native said, narrating a story about her cousin saving up all of her money to purchase a Coach bag. “I remember it was white,” she continued. “That’s the first time that I felt like I wanted to start looking at not just having a backpack. It’s when everything started shifting.”
The Wolves singer also took to Instagram to share the news with her 134 million fans: "Fam, my second collection for @coach is going to include clothes! So grateful I got to work on this with @stuartvevers. Can’t wait to show you this fall. #CoachxSelena #CoachNY"