Cristiano Ronaldo and mini-me Cristiano Jr. star in father-son fashion campaign

Like father, like son! Cristiano Ronaldo and his mini-me Cristiano Ronaldo Jr. took to the soccer star’s Instagram on Wednesday to make an exciting announcement. The father-son duo have launched an exclusive boys denim collection called CR7 Junior. The collection consists of seven pieces including four pairs of skinny jeans, two blue shirts and one charcoal jacket. 

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Cristiano Jr. is the spitting image of his father in photos for the new boys line. The dad-of-three and his seven-year-old son twinned modeling pieces from the collection in a campaign video for CR7 Junior. 



“For me, the CR7 JUNIOR collection is all about having fun and being free, being creative and confident,” Cristiano told People magazine. “The stretch denim we have used in the collection is extremely comfortable due to the technical elements in the fabric, which will allow boys to run around and be active, move freely and most importantly play!”  “This is why we have used the PRESS PLAY tagline for the brand,” he added. “I believe the youth of today are the ones driving the society forward in so many ways and I felt that creating a denim collection with my son would celebrate this.”


The proud dad noted that his son was a natural posing for the campaign. He told the outlet, "[Cristiano Jr.] was very excited and very involved in the process. He is a complete natural and enjoyed every minute in front of the cameras. He definitely won the hearts of the film and creative crew and everyone there on the set."



Cristiano announced the launch of his own men’s denim collection back in April, which is a part of the Portuguese athlete’s CR7 label — named after his initials and Real Madrid jersey number. The timing of Cristiano's new collection could not be more exciting. The Real Madrid player is set to welcome his first baby – and fourth child – with Spanish model Georgina Rodriguez. The 32-year-old is already a father to Cristiano Jr, and twins Mateo and Eva, who were born earlier this year via a surrogate.

MORE: Find out how many kids Cristiano wants

Cristiano’s new endeavor with his firstborn comes two weeks after the doting dad shared an important life lesson with his kids. Alongside a photo of himself working out beside his mini-me and one of his twins, the all-star athlete penned, "Teaching my 2 children with talent, work and dedication and the only way to become number 1❤️❤️🇵🇹.”

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