Luis Fonsi is saving lives – one t-shirt at a time! The Despacito singer has partnered with the St. Jude Children's Research Hospital for the #ThisShirtSavesLives campaign. The 39-year-old is one of many musicians teaming up with the children’s hospital to raise awareness to help end childhood cancer. Luis has joined other celebrities including, Luke Bryan, Banda MS and more with participating in the campaign, which features him wearing a shirt, that reads: “This Shirt Saves Lives.”
VIEW GALLERY Luis is one of many celebrities participating in St. Jude's #ThisShirtSavesLives campaign Photo: St. Jude Children's Research Hospital
The shirt is usually given to monthly donors, but has been rebranded with the goal to create a giving moment with radio, print and digital media. The Échame la Culpa singer has been a longtime supporter of the children’s cancer research facility. In December, Luis sat down for a special interview with a ten-year-old patient at the hospital and opened up about his drive for supporting the organization.
“I’ve also lost family members to cancer,” he confessed. “I think we all have a connection to cancer. We all know somebody who is either going through it, or who has been through it.” Luis, who is a father to daughter Mikaela, six, and one-year-old son Rocco, also shared that the effect the disease has on children makes him want to fight that much harder.
VIEW GALLERY The Despacito singer has been a longtime supporter of the children's hospital Photo: Instagram/@stjude
“This hits home in so many levels,” he noted. “Especially because we are talking about kids. Because they are starting to live, they are starting to see the world and they have to go through this. That’s why I’m so passionate about working alongside St. Jude, because when we talk about kids, it breaks your heart a little more that they are stuck behind hospital walls and that their parents have to be there kind of living this pain.”
Luis continued: “Being a parent, having my own kids, and knowing how important they are to me, I want to make sure that no parent has to go through this.” On February 1 and 2, St. Jude will keep the campaign promotions going during the Univision national radiothon.