Tyra Banks opens up about her new business venture
Digital Cover HOLA! USA

Tyra Banks opens up about family, life, and her new business venture

The trailblazer is getting ready to build a new business empire, a long-standing dream that is now a reality

Tyra Banks is the ultimate powerhouse. She is a multifaceted talent and force who has widely diversified her career. Banks is a supermodel, producer, Emmy Award-winning talk show host, mother and businesswoman that continues to conquer new challenges.

Only 47 years old, the California native has one of the most impressive resumes in the entertainment and fashion industry. In 1991, Banks debuted at Paris Fashion Week, and later appeared on the covers of many magazines, including Elle and Harper‘s Bazaar. Her success skyrocketed so quickly that she became one of only a few Black models to achieve Supermodel status. After decades of hard work and an unparalleled career, the multidimensional star can truly be described as a trailblazer.

Younger generations might know Banks for being the one who blessed the world with her creation America‘s Next Top Model and introduced audiences to her ‘SMiZE’, a Banks original coinage, meaning to smile with one’s eyes. But Tyra Banks is more than that!

ABC just confirmed that Banks will return as the host of Dancing With The Stars for season 30. This marks Banks‘ second season as host as well as Derek Hough’s second season as a judge.

Those who have been following her 30 year career have witnessed in real-time how she became the first Black woman on the covers of Sports Illustrated Swimsuit Issue and GQ. To put it simply, Banks was the first female model to ever grace the cover of GQ. And luckily for us, the now actress and writer is the first American model launching an ice cream company — say what?

The businesswoman is in the early stages of building an ice cream empire, a dream she has had for years, and now it is a reality. SMiZE Cream is a ‘super-premium ice cream.’ The newly launched treat also comes with a “hidden, yummy SMiZE Surprize.”

Curious about Banks’ new creamy, rich, comforting, and unique business venture, we decided to go after the biggest scoop and virtually sit down with her to learn more about her extraordinary life and company. Don’t miss this exclusive chat Tyra Banks had with HOLA! USA.

Tyra Banks Digital Cover HOLA! USA©Hola
Custom made gold sequin evening gown with spikes by Coco Johnsen | Co-producer and Stylist: Ty-Ron Mayes | Photo: Udo Spreitzenbarth

The world is going through a challenging time; therefore, more than ever, it is imperative to ask how are you and your family?
“I’ve always been OBSESSED with ice cream. My great-grandmother used to hand-crank super-rich, homemade vanilla ice cream when I was a little girl.”

Unique, sweet, and exciting things are happening in your career. First, you blessed the world by coining the term “SMiZE,” and very soon, we are going to be able to “eat it.” Tell us about your new company.
Ice cream is a great life memory for you!
“I teach branding at Stanford Business School and always tell my students that different is better than better.”

When did you realize you wanted to venture into the ice cream business?
Your brand emphasizes the “super-premium ice cream”. What did you do differently to take one of life’s little pleasures from ordinary to extraordinary?
Tyra Banks Digital Cover HOLA! USA©Hola
Tyra Banks in a gold sequin minidress by Carlos Miele| Co-producer and Stylist: Ty-Ron Mayes | Photo: Udo Spreitzenbarth

If Tyra Banks was an ice cream flavor, what would it be and why?
“I have always been about GOAL SETTING & GOAL GETTING. We want to empower our community to dream big and to help them make their dreams come true. From coaching, to public speaking, to business plans and vision boards, we will help them find their way.”
Tyra Banks Digital Cover HOLA! USA©Hola
Custom made gold sequin evening gown with spikes by Coco Johnsen| Co-producer and Stylist: Ty-Ron Mayes | Photo: Udo Spreitzenbarth

We know you always keep yourself busy. How did you juggle being a mom, building SMiZE Cream and running an entertainment empire while hosting Dancing With The Stars?
Speaking of DWTS, as an executive producer, could you give us a hint if there would be a Season 30?
Tyra Banks Digital Cover HOLA! USA©Hola
Tyra Banks is golden in this gold sequin minidress by Carlos Miele| Co-producer and Stylist: Ty-Ron Mayes | Photo: Udo Spreitzenbarth

As a creative, you are always thinking of new ways to surprise your fans. Once you officially drop SMiZE Cream, do you have other plans to keep expanding your portfolio?
Please send a message to the Hispanic, Latinx, and Afro-Latinx communities that love and respect you so much.

Credits
Photos: Udo Spreitzenbarth @udophotography
Stylist and Creative Director: Ty-Ron Mayes @stylisttyronmayes
Retouches: Massimo Campana
Makeup: Valente Frazier
Hair: Sher Rae
Manicure: Fleury Rose
Co-producer: Oscar Reyes
Assistant Photo: Cooper Penn
Wardrobe: Coco Johnsen and Carlos Miele
Coordinator: Wendell Figueroa

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