Kim Kardashian is a fan of royal oats. Kardashian is debatably one of the most important influencers to have on your side and on Monday she posted a photo of a sweet basket of goodies which included Clevr Blends Coffee, Meghan Markle’s latest investment. A little over a week ago Oprah Winfrey plugged the California-based female-led company on her Instagram for her 19 million followers.
Kardashian’s holiday basket was courtesy of her friend and designer Stacey Bendet’s fashion brand Alice + Olivia and she thanked the brand in her post. Along with matcha powder and tea were the Clevr packages. Clevr makes “superfood infused” powdered oat milk lattes that costs $28 for 14 instant coffee sachets of “superlatte.” While Kardashian didn’t tag the brand or Markle directly, making it onto Kardashians’ Instagram is something companies pay a pretty price for. Per Express, in 2019, Kim disclosed in court papers that she can charge companies between $300,000 to $500,000 for paid-for Instagram posts. But it’s likely Kardashian is just showing her gratitude for all the holiday love, she has been posting most of her Christmas goodies as it arrives, including Nike Kobe 6 Protro sneakers from Vanessa Bryant, a Dior bag and a gold treat from Givenchy.
Oprah on the other hand made it known that the Duchess of Sussex had delivered the goodies. “So we have this lovely Christmas basket, nice decorations from my neighbor M” she gushed at the start of the video. She posted a video on her page unboxing the variety of lattes and followed the directions to make a perfect cup of super latte. Winfrey captioned the post, “On the first day of Christmas my neighbor “M” sent to me...a basket of deliciousness! (Yes that M👑) My new drink of choice for the morning and night. Wish I had @clevrblends sooner cause I would’ve added it to my Favorite Things list. #HappyHolidays.”
The following day on December 24th, Markle confirmed her investment in the brand. In a statement announcing her investment in the brand, Markle emphasized her interest in supporting female-founded companies and it is the first personal investment Markle has made public. “This investment is in support of a passionate female entrepreneur who prioritizes building community alongside her business,” the duchess said in a statement to Fortune. “I’m proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I personally love and [that] has a holistic approach to wellness. I believe in her, and I believe in her company.”