aitana,new music

Artist on the Rise!

Aitana saves the music with Reik in ‘Enemigos’ and inspires the world with her words

Meet the 20-year-old songstress

Aitana has been making waves in the  music  industry since 2018. And now, with the release of the visuals to her latest single Enemigos, she’s saving it!. The music video for the collaboration, which features Mexican pop-rock band REIK, was crafted into a magical cartoon, as the  Coronavirus pandemic put a pin in the original plans. “We immediately thought of an alternative and that alternative was to create an animated music video. I thought it was a great idea and I loved how it turned out,” she tells HOLA! USA. “The concept behind the music video portrays a world where music has stopped because of a super villain called Silencio. Reik later calls in a superhero, which I portray in the video, to stop Silencio and bring music back to world.”

Enemigos©Universal Music Group
“We immediately thought of an alternative and that alternative was to create an animated music video”

Aitana and the boys sing about a love that can’t be broken or forgotten. “When I had already forgotten about you/You came from the past/I don‘t know why you don’t leave here/You don’t leave my side,” they sing in Spanish. Below, the 20-year-old Latin Grammy nominee talks to HOLA! USA about the collaboration and how the state of the world has inspired her to create.

HOLA! USA: What was the creative process behind Enemigos?
“I wrote the song about a year ago. I wrote it with Reik in mind and presented it to them. As soon as they heard it, they wanted to join. They recorded their parts and sent it over. They were supposed to come to Spain in March to record the music video, but unfortunately, it couldn’t happen due to the current circumstances. We immediately thought of an alternative and that alternative was to create an animated music video.”

Speaking of the circumstances, your Play tour was canceled due to COVID-19. What are your plans in the future?
“My tour was scheduled to begin in the end of May and continue until the end of the year. It would have been approximately six months of touring. Unfortunately, we were not able to go through with the tour. In December, we are having one concert to close off the Play tour stage in Madrid. We want to start a new tour, but at the moment we don’t know how things are going to go. It really depends on how things play out, but at the moment this is the plan.”

In the spirit of remaining inspired, do you have a message of hope for your fans in the United States and across the world?
“My message is to have a lot of strength. We are going through a very difficult time in all aspects. It feels like this year is a bump in the road for all of us. All the situations that are going on in the world have been hard. However, I don’t want to sound ungrateful. I am very happy that I am able to have a job that is allowing me to eat and be comfortable during this situation. I know there are many families whose day to day consist of them going out on the streets to make money to take home and be able to support and feed their families.”

music aitana,©@aitanax
The 20-year-old singer is hopeful the world will see a change

“It is a tough time for everyone in the US aside from the Coronavirus pandemic but also the institutional racism. We are all living it – I don’t live in the US, and I’m not as close to the issue as many are – but I believe that perhaps that is the wrong way to think about it. At the end of the day, it is something that is happening worldwide, and we need to be conscious of it. I want to send lots of strength to everyone who is going through hardship, and I hope that we can come out on top sooner than later.”

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